Motion
Australian-Focused Fitness Retailer
In a market dominated by global sportswear brands, there are few Australian companies catering specifically to young local athletes. I was tasked with filling this gap n the fitness apparel market with Motion. The visual challenge was to create a brand that felt unmistakably Australian while standing confidently alongside competitors such as Nike, Under Armour, and Adidas.
The brand’s logomark draws inspiration from Australia’s landscape, wildlife, and sporting heritage. The green and gold colour palette clearly reflecting the classic Australian sporting colours. These elements all combine to represent the fearlessness of Australian athletes, positioning Motion as a bold alternative within a heavily corporatised fitness industry. Designed with versatility in mind, the brand identity system adapts seamlessly across a wide range of applications, reinforcing Motion’s flexibility within the fitness apparel market.
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