Watsup Brothers
A Taste of Turkish Cuisine in Western Sydney
Watsup Brothers, a fast-growing Turkish restaurant brand in Sydney, approached me to refresh their identity as they prepared to expand. Their existing red-and-black colour palette reflected tradition, but felt heavy and dated. My goal was to evolve the brand toward a more refined and contemporary look while staying true to its Middle Eastern roots. The new brand system introduces a cohesive visual language and elevated colour palette that communicates warmth, authenticity and sophistication.
The new palette of green and gold draws inspiration from the Turkish landscape and introduces a sense of warmth and calm. The crescent moon, taken from the Turkish flag, is subtly integrated into the logo to form the letter “W,” creating a memorable brand mark. Multiple logo variations were developed to ensure flexibility across print, packaging and digital applications. Together, the system creates a serene “zen-like” impression when entering the restaurant, a striking departure from the original red-and-black identity.
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